INDOOR PLAYGROUND STRUCTURES

Traditional indoor playground structures have proven to be a solid entertainment investment, for communities everywhere. However a growing shift in demographics continues to cause the market size to contract.

Traditional climbing structures on their own are losing their appeal with children 9-10 years and older, due in part, to a changing landscape of internet games, mobile devices, other online activities and the influx of new entertainment experiences.

This in turn creates a smaller draw and diminished revenue potential for party center owners whose attraction mix is exclusively based on traditional indoor playground equipment.

How To Maximize Return on your Indoor Playground Budget

” Like other attractions there needs to be a consideration for how to maximize the return on your indoor playground investment. For SMART Playgrounds, that means paid guest traffic – and lots of it…”

Indoor playgrounds have become increasingly popular in recent years, providing a safe and engaging environment for children to play and explore. As a community-based entertainment business, your attraction mix holds immense potential for fostering social connections, promoting physical activity, and stimulating children’s creativity.

However, the financial success and community impact of your business relies on the careful and thoughtful design of your facility and the primary activity center – the playground structure.

Attracting New & Repeat Traffic

In order to maximize your play-ground capacity and guest traffic – (return on investment), we must consider the primary drivers of profitability:

Demographic appeal
Play value
Guest experience for both child and parent

This is accomplished with thoughtful design.

To do this – attract repeat, paying customers – outside of the traditional weekend party business, a well rounded indoor play experience should provide opportunities for both unstructured and structured play.

As you may know, most children entertainment centers generate 70-80% of revenues from Friday after school to 6pm on Sunday evening, leaving a huge amount of available weekly time to really feed the bottom line.

This is accomplished with thoughtful design.

Multi-Purpose Design

From a ‘multi-purpose’ design strategy, your indoor playground structure can provide a much broader entertainment experience, with a fun combination of physical play, unstructured and structured, age appropriate opportunities and challenges. This playground equipment strategy best maximizes your budget across a larger demographic, and helps to position your party center business as a healthy, activity member of the community.

These two different, but complimentary play modalities provide the SMART Playground developer the ability to offer various weekday programs and older tween content from a structured play program, purposefully designed to attract traffic outside of the busy, open play weekend hours.

It also provides owners with opportunity to develop and market premium party packages, group events and exciting, playful learning field trips for school groups.

Most party centers have an abundance of unstructured play, including open play, climbing, sliding, and creative arts. Kids are able to exercise a full range of unstructured qualities, through a sense of playful freedom, in a pressure-free environment.

Structured play however, is synonymous with goal-oriented play and primarily utilizes logic to systematically solve problems to reach a particular goal, like playing board games, video games and organized sports like soccer and others.

Playground equipment for a new entertainment paradigm. A combination of traditional multi-level indoor equipment along with active, mindful structured play that expands and extends your party center marketing across a wider range of kids and their parents, plus unique play and party opportunities for tweens, groups, teams and corporate events (if desired).

It must also provide YOU with the means to be profitable while providing community value in the form of a well rounded play experience.

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SMART Playgrounds applies this multi-purpose design strategy to provide party center owners and playground operators with unique indoor equipment designed to facilitate a variety of play experiences that challenge many aspects of development in a fun, individual and group or team environment.

Indoor Playground Structures

Equipment designed to immerse guests inside the play experience and feed your storyline.

3 LVL Speed Slide

The number one playground activity is, of course – slides. Everyone, including us adults enjoys slides. Making sure your indoor play ground includes a variety of slides will go a long way in building that ‘nag factor’ to return and slide some more.

Over-n-Under Roller

Over-n-under is a fun, challenging activity for all ages that requires a good bit of dexterity. The Smart Playground design uses the over-n-under to build focus and stamina.

Ball Pit Run

Another super fun activity that encourages stamina is the ball pit run. In this case, ADA compliant and accessible from multiple directions, this activity provides inclusion and diversity inside your indoor playground equipment.

Foam Moon Walk

Getting up, into your play ground should offer several different options to develop spatial awareness, planning and provide inclusion. The foam moon walk is a nice gentle option, that also encourages good core strength.

The Play Lab Option...

Taking a page out of the Disney playbook, Play Lab is a multi-chapter story that immerses players in a thematic experience where they have control of the outcome.

This playground ‘game’ design provides indoor party and fun center operators an attraction with strong repeat play and demand, and a variety of superior revenue opportunities over the life of your business.

Within the story, players discover their own abilities, learn to effectively communicate in a social and team environment, and participate in a variety of roles, each contributing to the completion and success of the Mission.

Tweens, teens, parents and adults can all play and learn together in an old school family game night, where they are the game.

PLAYFUL STIMULATION FOR BODY, MIND & SOUL

INDOOR PLAYGROUND STRUCTURES