INDOOR PLAYGROUND FRANCHISE
Start an Indoor Playground Franchise Business
As the fastest growing sector of the amusement attractions industry, community based Children’s Entertainment Centers (CEC’s), indoor party centers and smaller play cafe’s – fill an under-serviced, community demand for a local facility where parents with younger children can enjoy themselves in an age-appropriate environment, specifically designed for their needs.
SMART Playgrounds is proud to be at the forefront of this family attractions segment over the past 30 years. With our diverse market experience and success, we are pleased to present a unique franchise opportunity for smart, like-minded entrepreneurs looking to get into the family entertainment business.
For the amusement industry, the “Family Entertainment Center” customer is identified as families with children 10-12 years and younger. While children pushing the upper edges of that age-group are growing up, more and more towards independence and their own social circles, rural and suburban areas where entertainment choices are somewhat limited can still attract those older kids with great design, activities and attractions.
Turnkey Play
We offer a one-stop opportunity for new indoor party center and children’s entertainment center developers, looking for a simple, turnkey amusement business catering to young families.
Toddler Play
Focused on the primary age group of 4-9 years, we also incorporate play options and activities for toddlers and older tweens 10-12 years old. An often over-looked demographic opportunity.
Playful Learning
Playful learning and edutainment can be a missed opportunity for many community-centric, party centers. STEAM programming with unique activities can be a weekday goldmine for owners.
The Opportunity
Industry research, has identified the global children’s entertainment center market was valued at $11.5 billion in 2022, projected to reach $30.7 billion by 2032, indicating rising demand for indoor recreational facilities tailored to this indoor family entertainment consumer.
While the total picture of this growing demand is a mixture of demographics, community values, evolving tastes, and more, primary factors contributing, include;
- Urbanization and Limited Outdoor Spaces
- Emphasis on Child Development
- Safety and Hygiene Concerns
- Needs, Concerns and Objectives of Millennial Parents
SMART Playgrounds - Business Model
Working with SMART Playgrounds, we help our franchisee’s brand-out from the competition, while providing a much deeper, community-centric approach to facility design, attraction mix, and play value for all ages, with a complete menu of programs and content that can help SMART operators attract new and repeat customers every day of the week.
For indoor children’s party centers, the primary buyer is mom, and of course mom is concerned with cleanliness, visibility, safety and security. She also wants to provide her children with an opportunity to learn and grow and to share in that growth with her child. This creates opportunity beyond a single attraction or activity to a combining of entertainment and education (edutainment).
As an activity option, Edutainment is a proven catalyst that creates learning and sharing opportunities for both parent and child. By providing various content and STEAM programming, we are able to help give our customers a strong foundation, and ensure success in this industry, with an established and unique business model that provides multiple revenue sources, creating the first true indoor playground franchise that offers a rewarding enrichment module with a strong membership program.
An indoor playground franchise from SMART Playgrounds provides a purposeful activity mix and exclusive interactive games along with administrative support and marketing to dramatically improve revenue opportunities, traffic and long term profitability through a combination of open, active play and edutainment.
We currently have several locations opening in Canada with exclusive opportunity for new, indoor entertainment center developers across North America. If you are interested in owning your own indoor playground business and would like to become part of an international franchise concept then contact us today.
