COMMERCIAL INDOOR PLAYGROUND EQUIPMENT

commercial indoor playground equipment

Indoor playground equipment, designed and installed for a changing demographic of softplay customers and their parents.

Indoor Play & Commercial Equipment

Indoor playgrounds, soft modular play, jungle gym, whatever you call it, is still the number one attraction for indoor party centers and children's entertainment centers, driving party business and weekend traffic.

Castle themed indoor play for family fun centers
indoor play themed castle playground
soft play climbing structures for themed indoor party centers and fun centers by SmartPlaygrounds

The challenge for today's commercial indoor playground equipment, is the changing demographics of indoor play.

Indoor Play Challenges

Indoor playground equipment is still the number one party center activity for families with young children. However that indoor play demographic continues to shrink…

themed space indoor playground for children's party center
How to determine themeing cost for indoor playground equipment

This shift in guest demographics is in part, due to the ‘age-creep’ that is happening with our children – growing up faster and faster with unlimited, or unrestricted access to new technologies, social sites and a never-ending face and mind, glued to the mobile device.

A trend that has changed the entertainment expectations of both child and parent.

With a new gaming entertainment paradigm, traditional indoor play, or ‘soft modular’ playgrounds, or jungle gym, or climbing apparatus, all have one thing in common, they are no longer appealing to a tween demographic, and best suited for younger children, ages 4 to 8 years.

Not really great news – in most markets, the tween demographic (9 to 12 years) can be a substantial revenue generator for a community based, indoor playground party business.

Back in the 1990's, when we first started in the indoor play business, a well designed, 4-level playground structure could attract and sustain the attention of 12 and even some 13 year olds...

indoor playground equipment cost for jungle theme play area
indoor playground slides create the most fun for kids

Not so today. This shift in demographics continues to cause the local market size to contract.

While the ‘entertainment’ demand is still there – parents and their tween children are feeling their local indoor playground attraction isn’t keeping pace with their changing appetite for interactive challenges and gameplay. Something traditional commercial indoor playground equipment is not able to deliver. Checkout our most recent playground structures to learn more about extending your revenue opportunities with great design.